Yes! - Bite-Size Persuasion Techniques
by: Roger DooleyBook Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. MartinYes! 50 Scientifically Proven Ways to Be Persuasive is a...
View ArticleSmall Favors, Big Success
by: Roger DooleyMost of us need to persuade people that we don’t know personally to do things. A salesperson wants to close a deal. An office worker needs to persuade the new computer guy to fix her...
View ArticlePersonalization: Post-Its and Beyond
by: Roger DooleyHave you ever received a printed invitation to, say, a charity fundraiser, and found that someone you know on the organizing committee had hand-written a short note encouraging you to...
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Being with the Right Person When They're Predisposed to Change Their Mind Is...
Image from Flickr CC thanks to imjustincognito www.flickr.com/photos/imjustincognito/42536983/ Quote is from Seth on his blog sethgodin.typepad.com/seths_blog/2005/08/i_changed_my_mi....Original Post:...
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People Believe the Majority's Right
People are most persuaded by arguments to which the majority agree. (Erb et al., 1979)Original Post: http://www.flickr.com/photos/will-lion/3134331078/
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Distractions and Arguments
Distractions make strong arguments less persuasive and weak arguments more persuasive. (Petty, Wells & Brock, 1976)Original Post: http://www.flickr.com/photos/will-lion/3131477357/
View ArticleConvince with Confidence
by: Roger DooleyIs it better to know your stuff, or act like you do? If you are in the business of convincing other people, whether as a consultant, salesperson, team member, or almost any other...
View ArticleFlattery Will Get You Somewhere
Many people buy into the old axiom, “Flattery will get you nowhere.” Neuromarketing readers, though, are an exceptionally bright and discerning group, and have no doubt already anticipated what comes...
View ArticleConfidence Beats Competence
What are the ideal characteristics for a person in a sales position? Great people skills? Strong product knowledge? Add confidence to the list. Continuing a discussion started in Convince With...
View ArticleDon't Sell, Seduce!
Emotional ads are processed quite differently by the brain than those that appeal to logic, according to a new study published in the Journal of Neuroscience, Psychology and Economics shows that . That...
View ArticleMake a Crazy Request, Close the Deal
When salespeople hope to close a deal, they may try doing favors for the client. In fact, scientists who study human behavior know that the opposite strategy can work: if you can get someone to do YOU...
View ArticleThe Persuasion Slide: An Introduction
In my keynote at the ConversionSUMMIT in Frankfurt (an amazing one-day conference I highly recommend!), I introduced a new concept I’ve been working on: The Persuasion Slide™. In short, it’s a simple...
View ArticleFour Words That Double Persuasion
Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double the success rate in dozens of studies...
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